Sonia Gutiérrez completed a BS in microbiology in 1996, and BA in graphic design in 1998, from the University of Arkansas at Fayetteville. While an undergraduate, she studied abroad in Salamanca, Spain and attended the Universidad de Salamanca to study art history and graphic design with a Rotary Ambassadorial Scholarship. In 2002, she completed an MFA in Design and Technology at Parsons School of Design in New York, New York. In 2003, she returned to Fayetteville and founded New Design School by 2006, and Atelier NDS in 2007. In May 2009, she was invited by Fayetteville Mayor Lioneld Jordan to lead the Creative Economy Action Group. Today, she practices and teaches graphic design, web design, and design business in her role as CEO of Atelier NDS, NDS Press and founder and chief of operations of New Design School.